Sponsor Rate Card · 2027 Season

Sponsor the Coachella Valley Vertical Video Series.

The rate-card destination for cold-outreach partners. Mirage Season 1 ran a 30-day geo-fenced social against this same Valley footprint — that data, plus the 2027 series rate card, in one scroll.

Sponsor the series →
Proof · Mirage Season 1

Mirage Season 1 ran the same Valley footprint.

Before you sponsor the 2027 series, here's the documented Mirage Season 1 record (Apr 1 – May 1, 2026) — a 30-day, geo-fenced, no-accounts social on the same Valley network this series will distribute through. Full data strip at /season1.html#by-the-numbers.

30
Days Live
Ran the full window: Apr 1 across both Coachella weekends, through Stagecoach, to a hard shutdown on May 1.
363
Unique Devices
On-platform attendance across the Valley — geo-fenced to Coachella Valley, no account required.
$329
Total Spend
Total Season 1 operating cost, zero employees. The documented producer-cost basis behind the CPM-uplift wedge.
Rate Card · Two Tiers

Two entry points. Both are real buys, not banners.

All placements renewable across the 10-episode season. For full deliverables per card see /series.

Episode Sponsor · Local Luxury
$2,000 – $10,000 / episode
  • End-card logo (sponsor slate, all 10 episodes)
  • Mid-roll integration (15 sec, filmed on location)
  • Two custom social cutdowns per episode (Reel + TikTok)
  • Credit in long-form YouTube cut
  • On-location shoot day for one episode
Best fit: regional product brands, single-location retailers, restaurants / cafes with one Valley location, festival-adjacent lifestyle brands. The deliverables match: you buy the same end-card + mid-roll + cutdowns the buy ladder on /series hands off.
Brand Integration / IAP · Premium
$10,000+ / episode
  • All Episode-Sponsor placements
  • Series-name inclusion ("presented by…")
  • Opening + closing credit on every episode
  • Episode-segment title sponsorship (named segment per platinum episode)
  • Day-of shoot presence + on-camera placement
  • Long-form cut co-title card
The 30–50% CPM-uplift wedge: a $10K integration at SunshineFM's mid-roll frequency = ~30–50% higher effective CPM than a national CTV buy at the same dollar, because the producer-side location + talent + post stack is already amortized into the series budget.
Pilot Logline

"The Desert Frequency."

"The Desert Frequency — How a 9-City Radio Station Built an AI-Native Festival Season." A 30-minute, ground-level portrait of how SunshineFM wired Mirage into the Valley between Coachella Weekend 1 and Stagecoach, then wound it down on a hard date. Vertical (9:16), 8–12 minute episodes cut for Reels / TikTok / Shorts, plus a long-form 20–30 minute cut on YouTube.

For the full pilot one-pager, distribution map, category-exclusion notes, and the four-tier ladder underneath, see /series.

Contact

Reach the Sunset Park desk.

For a single reply with the categories, slots, calendar, and the producer budget break for the wedge, email the desk below. (The /series page also carries a longer intake form if you'd rather drop a few first-mover fields.)

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