A pilot episode and a 10-episode web series anchored to the Valley's two festival weekends (Coachella + Stagecoach), distributed through SunshineFM and the local Coachella Valley creator network.
Send the deck →Title: "The Desert Frequency — How a 9-City Radio Station Built an AI-Native Festival Season."
Logline: A 30-minute, ground-level portrait of how SunshineFM wired Mirage — a 30-day geo-fenced social network — into the Coachella Valley between Coachella Weekend 1 and Stagecoach, then wound it down on a hard date.
The Coachella Valley is the rare American media market with two identifiable peak events (Coachella and Stagecoach) in the same six-week window — a built-in audience arc that no other inland market carries. For a sponsor, that's compressed booking, not a year-long brand build.
Local context is already on the wire. The SunshineFM Restaurant Week microsite — mirage.sunshine.fm/eat — published 126 restaurants across 9 cities (Palm Springs, Palm Desert, Indian Wells, La Quinta, Indio, Rancho Mirage, Cathedral City, Coachella, Desert Hot Springs) as a single SSR dataset. That dataset is the same roster the series will pull characters from.
There is no Fortune-500 ad-sales team between the sponsor and the audience. SunshineFM is the operator. The owner is the closer. The sponsor's brand sits inside the only Coachella Valley festival-window series on the local-rack — not a national buy against a generic Coachella-branded content package.
All tiers renewable across the 10-episode season. Brand-integration beats pure media: the 30–50% CPM-uplift wedge below is where the producer-side cost stack (location, talent, post) is already paid for and the sponsor buys the integration, not the media.
Drop a few lines — work title, brand, what you'd want to be attached to. We'll reply within one business day with the story bible, the 10-brand sponsor prospect list, and a slot calendar.
If the form doesn't suit, the Sunset Park desk is reachable at sat at sunshine dot fm (please assemble the address client-side).